Roger Johnson, Worcester & Gloucester

Name:

Roger Johnson

Territory:

Worcester & Gloucester

Established:

2015

“I found the initial training covered by Plan-it Cards very comprehensive and particularly suited to my needs. “

An ex-Londis multiple retailer Roger Johnson joined the Plan-it Cards network in 2015. With sales management experience in some the biggest corporate names in business, Roger felt it was time to get back to basics and put all the skills he had learned into practice once more.

“I wasn’t quite ready to retire and put my feet up and had narrowed down my choice to working with greetings cards. It is a nice friendly product and I felt it remains a big enough market to make a living out of.”

“I knew I had transferrable management skills that would work in a retail environment. Retail was something I was comfortable with, so all I had to do was make the right choice. Having lived and worked all over the country I also wanted to work in my home patch of Worcestershire, and tailor my knowledge to suit my needs.”

“After meeting up with two greetings card franchises I picked Plan-it Cards because of their in-depth knowledge, the product, attention to detail, professional manner and friendliness.”

Roger Johnson is an ex-Londis multi site operator based on the south coast

“I knew something about franchising having been a Londis retailer with four shops. I saw the benefit of joining an established brand, being part of a bigger organisation, whilst still maintaining control of my own business and success. I wanted flexibility and being able to service the accounts to suit the changes I was making to my lifestyle. I found the initial training covered by Plan-it Cards very comprehensive and particularly suited to my needs. The in-house training days gave me the opportunities to compare notes and discuss the day-to-day management of the territory with fellow like-minded franchisees. I found it invaluable.”

“All the backroom operational stuff was very well explained so I could open for business, but the support didn’t stop there. Support is on-going as the team are always on hand, either by telephone or on the ground, to help me take advantage of the opportunities available.”

As one of the self-professed older members of the franchise network, Roger has been an invaluable member of the business, particularly with respect to the treatment of national accounts and he has involved himself fully in the business, understanding the need to follow the business model thoroughly.

‘’I bought a small but established franchise, so I was making money from day one. So far, I have been concentrating on getting to know my territory and building relationships with my retailers – this takes time.”

Even with all the technology available business is still all about customer loyalty. By following the Plan-it Cards system, Roger visits his customers once a month, changing over the designs and freshening up the displays with new material, which comes out regularly. This maintains the connection between franchisee and retailer.

“I’m really a people person and enjoy getting out and about meeting people. I’ve never been a 9 to 5 office based person. I recommend that anyone interested in self-employment who needs to reduce the level of risk associated with starting a new business should consider investing in a Plan-it Cards franchise business.”

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